Essential Key Metrics Investors Look For Before Funding a Startup
Investors want clear proof that a startup can grow. They do not rely only on ideas or passion. They look at numbers that show real progress. These numbers are called key metrics. When founders understand key metrics, they can answer investor questions with confidence. This article explains the key metrics investors care about before funding a startup. The language is simple and easy , so anyone can follow along. Why Key Metrics Matter to Investors Investors use key metrics to understand how a startup performs. These numbers show whether customers like the product, whether revenue is growing, and whether the business can become profitable. Key metrics help investors predict the future. If the numbers look strong, investors feel safe putting money into the startup. If the numbers look weak or confusing, they may turn away. Revenue Performance Revenue performance is one of the first things investors check. It shows how much money the business earns and how that number changes over time. ...